Head of Marketing and Demand Generation
Permanent contract
Ottignies-Louvain-la-Neuve
Partial remote
Join Semactic as our Head of Marketing! 🚀
Scope: SaaS growth marketing, demand generation, strategy & execution
Location: Based in Louvai-la-Neuve, Belgium, with telework flexibility.
Semactic is a leading European SaaS platform in Search Activation. Our mission: to enable marketing teams and agencies to transform SEO and GEO (Generative Engine Optimization) data into concrete and measurable results.
We combine a powerful and intuitive platform with expert support to improve brand visibility, both on Google and in AI-generated responses.
In a context of strong growth, we are looking for a Head of Marketing to own our entire marketing engine — from strategy to execution — and turn it into a predictable pipeline of free trials and demo bookings.
Your role:
As Head of Marketing, you will own all marketing levers at Semactic and be accountable for the top of our funnel: driving qualified traffic toward our free trials and book-a-demo flows. You will define the strategy, build the plan, and roll up your sleeves to execute it — managing one junior marketing resource already in place and reporting directly to the CEO.
Your responsibilities:
Your main tasks will include:
- Defining and executing the full SaaS marketing strategy across all channels: SEO, GEO, content, partnerships, paid ads, webinars, and events.
- Generating qualified traffic and converting it into free trials and demo bookings, owning the funnel end to end.
- Building Semactic's thought leadership in the SEO & GEO space — positioning the company and its voice as a reference on Search Activation through content, webinars, events, and AI-driven topics.
- Building and running campaigns hands-on — from planning to delivery — while managing and developing a junior marketing team member.
- Owning the marketing tech stack (email marketing, automation, AI tools) and keeping it sharp and effective.
- Being relentlessly data-driven: analyzing the conversion funnel, measuring performance, and continuously optimizing for results.
- Working closely with Sales, Product, and the CEO to align marketing with commercial objectives and growth targets.
You are the right person for us if you have:
- 5+ years of experience in B2B SaaS marketing, combining strategy and hands-on execution.
- Proven track record in demand generation: driving traffic and converting it into trials and demos across SEO, GEO, content, paid, webinars, and events.
- A talent for building thought leadership and brand voice — able to turn expertise into compelling content and position a company as a market reference.
- Strong command of marketing tools — email marketing, automation, and AI-powered solutions.
- A genuinely data-driven mindset, with the ability to analyze a conversion funnel and turn insights into action.
- Creativity and autonomy: you can both imagine campaigns and ship them.
- Experience managing or mentoring junior marketing talent.
- A strong interest in search marketing (SEO/GEO), digital innovation, and artificial intelligence.
- Excellent written and oral communication skills.
- Proficiency in French or Dutch, and a very good level of English.
- University degree in marketing/communication, business management, or equivalent.
Key Benefits:
A high-impact role in a fast-growing tech scale-up.
An attractive package including meal vouchers, Alan health insurance, 13th month salary
Ongoing training – online and at professional events – to develop your skills
A pleasant work environment in Louvain-La-Neuve, with the possibility of teleworking 2 days a week.
A very high degree of autonomy, a culture based on trust and results-oriented
A passionate, talented and friendly team
An annual bonus linked to the achievement of collective and individual objectives